In October Angel Technology, the company that won the Queen’s award for Innovation for its cholesterol reducing cheese, announced the launch of a new low-saturated fat non-dairy cream in Waitrose stores, the first of its kind in Tetra Pak cartons.
Marketed at health-conscious consumers, Heartily Healthy contains 75% less saturated fat than standard dairy single cream, and is on sale in selected Waitrose stores across the country.
Available in 250ml Tetra Pak Gable Top cartons, which ensure product quality is maintained, Heartily Healthy is also an obvious choice for green-conscious consumers because cartons have a great environmental story to tell. They are lightweight, recyclable and made from a renewable resource – wood. The screw-top feature of the packaging also makes the product easy to open and pour.
Anders Olsson, Marketing Director, Tetra Pak UK commented: “Innovation is key at Tetra Pak. We’re committed to increasing consumer choice, so we’re always looking to expand into new categories. This launch will mean even more choice for the health and environment conscious consumer. We are also excited to see cartons offering new usage benefits to consumers of cream, as has been the case in Europe for some time.”
Stephen May, Managing Director of Angel Technology, added: “Angel Technology has a good reputation for cost competitive innovation in food, so it made sense for us to be the first non dairy cream product to launch in Tetra Pak cartons. Add the convenience of cartons being light-weight and easy to open, with their strong environmental benefits, and they were the obvious choice for us.”
Heartily Healthy is available in selected Waitrose stores at an RRP of £0.59.