To celebrate the Diamond Jubilee in store at Sainsbury’s, Andrex® is launching a selection of special edition Jubilee packs across the premium range. They are available in variants such as Andrex® Gorgeous Comfort, Andrex® Skin Kind, Andrex® Touch Of Luxury, Andrex® Classic White 16 roll and Andrex® Washlets Refills.
The limited edition packs will feature a bold Union Jack design, created using cutting-edge flexographic technology, ensuring a high-definition premium colour finish. Andrex also announces its role as an official brand partner of the Sainsbury’s Jubilee Family Festival in Hyde Park on the 2nd and 3rd June.
2012 poses an important year for Andrex®, as it marks the 40th anniversary of their famous brand icon, the Andrex® puppy. As proud owners of a Royal Warrant, Andrex® is taking the opportunity to celebrate these two landmark anniversaries with a host of entertaining and themed activities for all the family to enjoy. Encompassing the brand promise ‘It’s the Little Things’; the interactive activities at the festival along with the limited edition Jubilee packs reflect Andrex®’s fun loving nature and strive to continue to build growth across a strong premium range.
Elen Ormson, Andrex Marketing team comments: ‘We are thrilled to be an official brand partner for the Jubilee Family Festival and to be able to offer our customers a unique Jubilee product in store at Sainsbury’s. The Andrex® premium range is a category which is consistently strong and it is fantastic that we can continue to build this growth and create these patriotic packs which commemorate such an important British celebration.’’
As official partners of the Sainsbury’s Jubilee Family Festival, Andrex® will host a variety of fun, majestically-themed activities for the whole family to enjoy.
Andrex® Gorgeous Comfort, Andrex® Skin Kind, Andrex® Touch Of Luxury, Andrex® Classic White 16 roll and Andrex® Washlets Refills is available in-store at Sainsbury’s from 23 May to 19 June.
Andrex® – it’s the little things