Ambrosia – the number one player in ambient desserts[1] – has expanded its range with the launch of Sticky Toffee Flavour Rice Pudding. Available in Morrisons and Sainsbury’s, the new addition offers the creamy and delicious taste customers expect from Ambrosia, in a new and exciting flavour. It is also a source of calcium, contains 100% natural flavours and no preservatives.
Total sweet food occasions in the home remain elevated compared to pre-covid levels[2], and Ambrosia is looking to capitalise on this by bringing an on-trend dessert flavour[3] into the rice pudding category. Customers are regularly enhancing and customising rice pudding with additional flavours, so there is huge opportunity for innovation like Ambrosia Sticky Toffee Flavour Rice Pudding. It will appeal to a broad range of consumers including those who already shop the brand’s core rice pudding range and those interested in trying the new flavour variant. Younger demographics are also attracted to Ambrosia flavoured variants[4], making Ambrosia Sticky Toffee Flavour Rice Pudding appealing to a broad range of customers.
Dan Jalalpour, Brand Director at Premier Foods said: “We are excited to be launching a new flavour in our rice pudding range and opening the sector up to a younger audience – increasing sale opportunities for retailers.
“As consumers navigate the cost-of-living crisis and rising inflation, Ambrosia’s ambient desserts offer great value versus other categories[5] like frozen and chilled, boosting appeal. Retailers also benefit from their long shelf life, reducing waste[6].”
Ambrosia Sticky Toffee Flavour Rice Pudding is available in a 400g can at a MSRP of £1.49.
[1] IRI Total Outlets Ambient Desserts Value Sales 52 w/e 8th October 2022
[2] Kantar, Usage Data, Sweet food occasions, Meal Occasions, up to w/e 26th December 2021?
[3] Premier Foods Toluna Testing – 100 people – June 2021
[4] Kantar Worldpanel, Purchase – Total Market, 52 w/e 8th Aug 2021
[5] Kantar Worldpanel 52we 20th March 2022 vs 2YA
[6] Kantar Worldpanel 52we 20th March 2022 vs 2YA
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