Launch designed to reinforce growth and ensure consistency across ITW European Coding & Marking Business Unit.
Allen Coding Systems – leading specialist in high performance coding & marking equipment – unveiled its new corporate image at the Total Processing & Packaging Show, to mark the company’s next phase of growth and development and to promote consistency and synergy across the ITW European Coding & Marking Business Unit.
The new corporate image includes revamped logo and website and was created to reflect the company’s professional standard and unrivalled reputation as a leading European operation with highly respected products and expertise, as well as its enterprising business strategy and vision.
A corporate identity guide sets standards for the mission, vision, core values, logo, colours, typography, images and many marketing materials.
The Allen Coding logo was re-designed as part of the corporate image launch to give it a more modern and dynamic look, while a new Allen Coding website – www.allencoding.com – acts as a gateway to each of the business unit member’s websites.
Steve Ryan, UK Sales & OEM Manager comments: “The new corporate image was introduced to standardise branding and marketing material across the ITW European Coding & Marking Business Unit which also comprises Allen Spain and Allen Germany. It also helps reinforce our position across Europe and signals the start of a new phase of energetic growth and development. The re-designed logo and website emphasises our service, quality and innovation plus gives us the formula for continuing to impress our customers with robust solutions.”
Allen Coding is part of the ITW Coding & Marking Division, which also comprises Allen Spain, Allen Germany, Norwood, Diagraph and Trident.
Allen Coding Systems
Tel: 01438 347 770