The organic British dairy brand launches its butters into Sainsbury’s and Asda stores nationwide for March 2024
Organic British dairy brand All Things Butter is proud to announce that from mid-March 2024, UK shoppers will be able to purchase its debut range of butters in Sainsbury’s and Asda stores nationwide. The new listings mark a significant milestone for the brand as it secures its first in-store major nationwide listings across some of the UK’s leading supermarkets.
All Things Butter launched in November 2023, following a pre-seed funding of over £530,000, attracting investment from Hollywood; co-founders of Lucky Chap Entertainment, Josey McNamara and Thomas Ackerley, who produced 2023’s biggest box office hit, Barbie and the much talked-about comedy thriller, Saltburn. The brand has also secured funding from serial investor in consumer brands, Adam Levene.
The organic butter brand aims to disrupt the traditional, heritage-led dairy industry with the first chef-led approach that introduces a flavour range, whilst putting British farming at the forefront. Since launch, All Things Butter has witnessed a stellar first sales period, with over 100,000 blocks of butter sold in its first ten weeks, and recently announced its charity partner, RABI, donating 1% of its revenue to support the nation’s agricultural industry.
On the milestone expansion for the brand, Toby Hopkinson, Co-Founder of All Things Butter says: “We are thrilled to announce the launch of our butters into the shelves of Sainsbury’s and Asda, marking a big milestone for the brand. We look forward to working with both supermarkets to strengthen our retail presence, support the British agriculture industry and highlight the versatility of butter, encouraging consumers to use it in their day-to-day cooking. We have an exciting year ahead at All Things Butter, so watch this space!”
The new supermarket listings mark an expansion of the brand’s footprint in the UK, where it is currently available in Ocado, Planet Organic, Gopuff, Zapp, Getir, Modern Milkman, plus independents and wholesale, with further exciting new national retailers in the pipeline for 2024.
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