RTD canned cocktail brand All Shook Up is continuing its UK retail expansion with the launch of two new flavours, Cosmopolitan and Margarita, in new mixed pack
RTD cocktail brand, All Shook Up, has launched two new Cosmopolitan and Margarita variants, with both flavours set to feature in a new Mixed Pack format available to purchase in select Asda and Iceland stores nationwide from mid-July.
The launch of Cosmopolitan and Margarita taps into growing consumer demand for familiar cocktail flavours in more convenient formats. The Margarita in particular has seen rapid growth in the UK, with demand rising more than 150% year-on-year, making it one of the fastest-growing cocktail serves in the market[1]. Meanwhile, the Cosmopolitan is experiencing renewed popularity driven by nostalgia and a resurgence of interest in classic vodka-based cocktails due to And Just Like That…, the sequel to popular TV show, Sex and the City, which reinforces the strength of recognisable flavours within the RTD category[2].
The new flavours will sit alongside All Shook Up’s existing favourites including Passion Fruit Martini and Mojito. The expansion strengthens the brand’s core range and gives shoppers greater choice within one of the UK’s fastest-growing drinks categories.
The RTD category has continued to deliver strong growth in the UK in recent years, driven by increased demand for convenient, affordable at-home serves. RTD cocktails remain a key driver of this growth as consumers increasingly opt for flavour-led, easy-to-serve options for social occasions at home.
Ellie Memmott, brand manager at All Shook Up, said: “Cosmopolitan and Margarita are two flavours that continue to resonate strongly with consumers, so adding these to our Mixed Pack, alongside our existing favourites, felt like a natural move to offer shoppers even more choice.
“The RTD category continues to grow as more people look for convenient, great-tasting cocktails that offer both variety and value. This launch reflects that demand and strengthens our offer within the chilled drinks fixture.”
The introduction of new flavours and the Mixed Pack reflects All Shook Up’s continued focus on building its presence within the UK RTD cocktail market, as consumers increasingly look for flavour-led, convenient drinks for at-home occasions, gatherings and seasonal social moments.
All Shook Up is available to purchase online and in selected ASDA stores nationwide and Iceland stores across the UK.
For more information, visit the website: https://allshookupcocktails.co.uk/.
[1] Nielsen IQ RMS 52 w/e 12/07/25
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