Responding to the ongoing trend of consumers seeking smaller packaging and less plastic use, leading stain removal brand ACE has revealed a brand-new bottle size for its best-selling product ACE for Colours.

Previously available in 700ml bottles from Poundland, the original ACE fabric stain remover is now available as a 550ml product across all leading stockists including: Morrisons, TESCO, Waitrose, Sainsbury’s, The Range and Wilko. The resized bottle has been designed to modernise the liquid laundry category and drive down unnecessary plastic use for bulk purchases. The product will be easier to use, lighter to ship and take up less shelf space.

Shirley Peet, Marketing Manager for Robinson Young, the UK’s sole distributor of ACE, comments: “It’s imperative we seek ways to lessen our impact on the planet, which is why we have reinvented the packaging for our best-selling product, ACE for Colours. The smaller bottle is effective, compact and recyclable. It also supports many of our current stockists who are limited to shelf space with the 700ml bottle and will encourage more sales with non-customers willing to trial the product.”

ACE for Colours has been specially formulated to remove the toughest of stains and yet be gentle on even the most delicate clothes. It is great for everyday use and removes typical ‘dingy’ dirt caused by soil and mud. It also helps prevent fabric colours bleeding or transferring to other fabrics. ACE for Colours can be used on silk, wool and is even safe to use on cashmere!

Shirley concludes: “As a brand we are all too aware that nothing stays still for long and this is true of the laundry sector. We have created a bottle that is incredibly easy to use, which we feel is vital for our customers, reasonably priced at just £2, limits waste and will also take up less room in their cupboards at home.”

ACE offers a range of laundry products for more information visit

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