Alexir Partnership, the leading direct food contact contract packers and carton manufacturer, are proud to have been awarded a Starpack Award of Excellence for the development and production of the latest launch from Premier Foods: the Batchelors Deli Box.
The US-style takeaway box format uses Alexir’s patented tray forming technique. There is no leaking when filled with liquid and no leaching with sauces. Its unique manufacturing process enables the pot to be sealed tight for tamper evidence and takes a traditional pack format to a new level of usability. Rolling out to Tesco now and other retailers from July, Premier Foods will be supporting the six-strong range with national marketing.
Tom Sene, Sales Director at Alexir Partnership said: “We are thrilled to have partnered the Premier Foods team on this project, the results speak for themselves as it is a true representation of how, when combined, the Alexir partnership play a key role with its clients when bringing a new product to market.”
Jon Burton, Brand Director at Batchelors said “We are excited about this new launch which combines innovative packaging with a strong brand and can help to grow the Pot Snacks category by attracting women to use pot snacks more frequently.”
The Starpack Industry Awards scheme is now in its 53rd year and is the UK’s premier annual awards scheme recognising innovation in packaging design and technology. See www.ion3.org/starpack for more information.
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