The Alexir Partnership, which prides itself on providing customers with a complete design to delivery service, will be on stand J5 at the EasyFairs exhibition in October. A number of new and exciting innovations will be unveiled including the revolutionary ‘Fresh & Naked’ Unwashed Salad Tray.
The “Fresh & Naked” tray range includes a newly developed barrier coating called Bioptima that can be applied to almost any carton-board. This biodegradable Bioptima coating, developed by the Alexir Partnership, allows for direct food contact and helps prevent salad from drying out whilst enabling the required shelf-life.
The first brand to take this packaging material format to retail is G’s Salads.
Tom Sene, Sales Director at the Alexir Partnership said “Board Packaging for natural products such as un-washed baby salad leaf normally presents many obstacles, but we have worked closely with G’s to overcome these. The natural look of the packaging compliments the product and the sales have far exceeded initial forecasts”.
Anthony Gardner, Marketing Manager at G’s added: “we have been really pleased with the initial sales success of Fresh & Naked, as well as a fantastic product and brand collateral, the box has been instrumental in ensuring consumer pick-up and differentiation from other fresh salads packaging”.