Aldi’s Shimmer Globe Liqueurs send shoppers into a festive frenzy as retailer beats Waitrose to be named spirits Retailer of the Year

• The supermarket’s commitment to sustainable innovation, trend-setting products, and customer focus triumphs over pricier competitors including Waitrose
• Aldi’s new trio of showstopping liqueurs including Blood Orange Gin Liqueur, Honey Rum Liqueur and Toffee Vodka Liqueur have just launched – all for only £12.99 

‘Tis the season for festive boozing and the nation’s cheapest supermarket^[1], Aldi, has fought off competition to be crowned ‘Retailer of the Year’ at the prestigious Spirits Business Awards – announced at a packed ceremony at The Underglobe Theatre in Bankside, London.

The result comes after the supermarket revolutionised the spirits aisle with its sustainable and innovative approach this year. Coupled with trend-driven product development, like the popular Ballycastle Cream Liqueurs, and expanding its low and no offering, it has continued to deliver exceptional quality at unbeatable prices.

Judges said: “With its accessible approach and agility to adapt in a fast-moving market, Aldi develops new products at affordable price points to allow customers to experience something they may not have tried before. Combined with the supermarket’s sustainable efforts, such as a paper-based gin bottle, and impressive volume growth, Aldi is a deserving winner.”

Right on cue, Aldi has demonstrated why it deserved the title with its new festive launch – The Infusionist Shimmer Globes (£12.99, 70cl), launching in three new flavours; Blood Orange Flavour Gin Liqueur, Honey Flavour Rum Liqueur and Toffee Flavour Vodka Liqueurs, which have already got shoppers talking.

Available in store now, the shimmering showstoppers are encased in charming snow globe style bottles and are set to be the next must-have Christmas tipple. All shoppers need to do is shake the bottle to get the gold shimmer moving – perfect for those who want to jazz up their Christmas Day aperitifs, or the ideal glittering gift set, socials have already been ablaze with excited chatter:

“I need these in my life” 

“These look gorgeous” 

“All three for me, will make great gifts” 

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Winning Spirits Multiple Retailer of the Year is a resounding victory, showcasing Aldi’s commitment to trend-led innovation, exceptional quality, and value that can’t be matched. 

“This prestigious award underpins our dedication to not only meeting customer demands but exceeding them with sustainable practices, including our supermarket-first paper gin bottle. It’s proof that our approach is the recipe for success!” 

Product details: 

The perfect Christmas party tipple, The Infusionist Shimmer Globe Honey Flavour Rum Liqueur (£12.99, 70cl) boasts flavours of rich and golden honey with notes of honeycomb and a rum finish. It is the perfect gift for rum lovers.

It’s be-gin-ing to look a lot like Christmas with The Infusionist Shimmer Globe Blood Orange Flavour Gin Liqueur (£12.99, 70cl). Entertain the eyes, ears and tastebuds with this vibrant, sparkling gin boasting zesty, fruity notes of blood orange and a juniper dry finish.

Add a touch of indulgence to any festive cocktail with The Infusionist Shimmer Globe Toffee Flavour Vodka Liqueur (£12.99, 70cl). This sweet and sticky premium vodka infused with toffee is sure to impress guests.