Aldi has teamed up with a food waste expert to encourage the nation to reduce food waste and save money.
The UK’s fourth largest supermarket is working with Kate Hall (@thefullfreezer) to inspire customers to ‘press pause’ on their groceries – sharing smart tips and surprising recipes to make freezing food easier.
It comes as new research by Aldi reveals the average Brit throws away around £387 of food a year, with seven in ten admitting to buying food knowing it will eventually end up in the bin.
Almost a third (31 per cent) of Brits say they would be more likely to consider freezing food if they were more familiar with the rules around it.
Luke Emery, National Sustainability Director at Aldi UK, said: “At Aldi, we’re committed to reducing food waste wherever we can across our supply chain, whether that be working with suppliers to cut down on waste, or marking down prices of items nearing their sell by date.
“Now we’re on a mission to help shoppers minimise their food waste too, while getting even more value from their Aldi groceries at the same time. It seems simple, but the research shows that freezing items still isn’t something many do – so we want to showcase just how easy that can be.”
Commenting on the partnership, food waste expert Kate Hall, said: “Using your freezer is such a simple way to press pause on your food so it doesn’t end up in the bin.
“Freezing food can help our budgets stretch further, and you can actually freeze a lot more than people realise. The trick is knowing the best way to freeze food and what to do with it after freezing.”
The research, which was commissioned by Aldi, also found that eggs, cucumber and lettuce were among the top foods that people never consider freezing, with as many as two thirds admitting they didn’t think they were suitable for it – despite this not being the case if prepared, frozen and reused in the right way.
Customers were also concerned about frozen food losing its flavour (25 per cent) or that they wouldn’t like the texture after defrosting (36 per cent).
To help educate and inspire shoppers, Aldi has worked with Kate to create three recipes to inspire shoppers with simple ways to stop food from going to waste and save money in the process, as well as sharing top freezing tips for beginners: aldi.co.uk/the-big-freeze
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