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Aldi has introduced new plastic-free packaging on its everyday own-label toothbrushes.

The UK’s fourth-largest supermarket has replaced the plastic and card packaging with a cardboard alternative, making it easier for customers to recycle at home without the need for separation.

The change applies to Aldi’s two-packs of Dentitex Soft and Whitening toothbrushes, helping to remove an estimated 17 tonnes of plastic packaging per year.

It is the latest move in Aldi’s continuing efforts to reduce its environmental impact and develop alternative packaging for its products.

Luke Emery, Plastics and Packaging Director at Aldi, said: “Reducing plastic is a huge priority for us at Aldi, and we know how important it is to our customers too.

“We are continuously looking for innovative ways to modify our packaging, and making this change on our toothbrushes is another step forward in our ongoing work to remove plastic where possible.”

Earlier this year, Aldi also announced a trial of double toilet rolls across its own-label lines in selected stores, meaning customers can get double the volume of sheets per roll. This has reduced the size of the packaging and will help to remove 60 tonnes of plastic packaging a year if it’s rolled out to all stores.

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