AirWick marked its new partnership with UK National Parks and the start of Spring by bringing a slice of the countryside to the heart of the City. Thousands of visitors to Covent Garden took the opportunity to step inside the cube and be transported to the countryside – including the sounds and scents of the great outdoors.
The ‘experience’ was part of the brand’s £2.5 million marketing campaign for the latest fragrance collection bringing evocative fragrances inspired by the UK’s distinctive and majestic National Parks designed to bring the countryside… inside.
The AirWick National Parks Fragrance Collection comprises evocative fragrances inspired by the UK’s distinctive and majestic National Parks to not only capture the freshness of Britain’s ‘breathing spaces’; but also bring the countryside… inside.
The AirWick Master Perfumers have created an exclusive collection to both reflect the changing seasons and the diversity of the British outdoors across the beautiful landscapes the National Parks represent. The Spring/Summer collection were launched in January with fragrances evoking the landscapes of four of these iconic National ‘Parks’: Yorkshire Dales, Exmoor, Peak District and Brecon Beacons.
The exciting new partnership is also an amazing opportunity for AirWick to raise greater awareness of the National Parks amongst their millions of consumers; many of whom may never have visited them; and help generate funds for vital projects to conserve their heritage as well as improving facilities for the Parks and the communities that live within them.
The new National Park inspired fragrance collection are on sale in all major grocery outlets and include products across the AirWick range including: autospray refills, liquid electrical refills, gel variants and premium candles. The four Spring/Summer fragrances are:
- Yorkshire Dales – White Roses and Pink Sweet Pea
- Exmoor – Sea Spray and Ocean Minerals
- Peak District – Spring Breeze and Golden Lily
- Brecon Beacons – Wild Blossom & Fresh Mountain Dew