Actimel brings its decades of experience in live cultures and immune support into the plant-based world with the launch of its new 100% Dairy Free Actimel shots.
The new recipe uses a blend of roasted almonds and oats along with two different strains of live cultures, including Actimel’s own L. Casei, and essential vitamins D and B6 to support the normal function of the immune system¹.
Actimel 100% Dairy Free is also low in sugar, uses no preservatives, colours or artificial flavours and is suitable for vegans. As with Actimel’s other ranges, the 100% Dairy Free bottle is also recyclable.
Actimel 100% Dairy Free will be launched in two delicious flavours:
Actimel 100% Dairy FreeExotic Mango Passion Fruit
Actimel 100% Dairy Free Juicy Blueberry
Sarah Dossett, Marketing Director at Danone Essential Dairy & Plant-Based UK & Ireland, comments on the launch: “We’re really excited to bring our decades of experience in live cultures and immune support to the plant-based world with the launch of our Actimel 100% Dairy Free shots. We know that many people are looking for options that fit their flexitarian diet, and we wanted to offer them the Actimel they know and love in both dairy and dairy-free options.”
“We know that health is an increasingly important driver for consumers, observed by the category growth in value vs last year. As the biggest active health drink brand, we’re confident that this new addition to the Actimel range offers the opportunity to leverage this growth in the health space.”
Actimel 100% Dairy Free will be available nationwide at Asda from 13th July 2020 and Waitrose from 3rd August 2020, with a RRP² of £2.99 for a pack of six. This new product will also be stocked in Tesco, Sainsbury’s and other major grocery retailers later this year.
The launch will be supported by digital activations on social media as of mid-September, and with strong retail support both in-store and online.