Last year Nationwide Building Society revealed parents will be spending £1.48 billion getting the UK’s 8.5 million children ready for the start of the academic year – equating to £174.31 per child. The poll also identified that the school uniform and shoes made up just over a third of the total expenditure with 34% being spent on school kit.

This is a massive opportunity for supermarkets and convenience stores. As another academic year looms, parents across the country will be tightening their purse strings as they dress their children in the crispest of whites, pressed trousers and pleated skirts and the latest must-have shoe wear. Those shopping for the school uniforms will also be seeking products that can help these garments stay as bright, robust and clean as possible, and will be looking at those which don’t cost the earth.

Purchasing decisions are very much dictated by a shrinking pool of consumer spend in the lead up to September so it’s important retailers offer a good selection of laundry products at different price points, and that are versatile in use.

The stain removal category is currently worth £90m but in recent months has felt increasing pressure, with heritage brands feeling the pinch. The price points performing and growing the best are under £3, which is where ACE naturally fits. Stain removers will become a laundry necessity as the children spoil their uniforms with unwelcome marks as they play with mud on the field, get creative with the watercolours in the classroom and sloppy with food at lunchtime.

The original ACE for Colours is not only a fabric stain remover but has been specially formulated for everyday use and helps prevent fabric colours bleeding and transferring to other fabrics. It’s competitively priced and is multi-tasking too presenting the consumer with an all-round solution for tackling stains and brightening colours.

ACE for Colours is available in Tesco, Sainsbury’s, Waitrose, Morrisons, Wilko, Ocado, Amazon, Poundland and Savers.


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