Leading global wine company Accolade Wines has today announced the rebranding of one of its emerging lines; Fish Hoek, with redesigned bottles due to hit shelves in time for summer.

Part of Accolade Wines’ South African portfolio, Fish Hoek Fairtrade Wine has seen its value rise by 58%[1] in the past year and the redesign will be rolled out across the range’s six SKUS*, including the smooth, juicy, medium bodied Fish Hoek Shiraz.

The fresh and contemporary packaging, which aims to support shelf standout whilst maintaining simplicity, will also feature the Carbon Trust Carbon Neutral logo alongside an integrated Fairtrade stamp, following the brand’s Fairtrade certification in 2015. Fish Hoek’s sustainable 100% sugar cane ‘paper-free’ labels will also appeal to environmentally conscious shoppers.

Anne Uva, Accolade Wines’ Assistant Brand Manager, said: “We’re delighted that we can unveil our rebranded Fish Hoek range in time for a busy summer of outdoor dining and big sporting events. Fish Hoek experienced impressive growth over the past year and we believe we can build on this further with our latest packaging improvements.

“The redesign brings a refreshed and consistent look to the range that new and existing customers will easily recognise on shelves.”

Fish Hoek’s new range is available from June from £7.99 RRP at Ocado.

* Fish Hoek Shiraz, Chenin Blanc, Merlot, Pinotage, Sancerre rose and Sauvignon Blanc

[1] Nielsen Scantrack data to 27.03.21

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