State-of-the-art design, development and manufacturing have earned Crown forklift trucks a reputation for efficiency, reliability and low total cost of ownership (TCO) – recognised by numerous international awards.

In the last 11 years no other company has received more of the coveted annual International Design Excellence Awards (IDEA) issued by the Industrial Designers Society of America (IDSA) – a winning trend that has continued with, among other models, Crown’s WT 3000 pallet truck series receiving three major design awards in the past 12 months. The WT 3000 took a Gold IDEA award for innovative engineering and ergonomics, an international Universal Design Award at the Hannover Messe international trade fair earlier this year, and the iF Product Design Award 2011.

Quality & robustness proved in the real world

Many Crown trucks are still going strong after over 80,000 operating hours in a variety of applications around the world. This robust quality is matched by a logical component layout designed to make service and maintenance easy on the timetable – and just as vital – easy on the budget.

Real-time maintenance monitoring

Crown’s Access 1 2 3® onboard software constantly monitors all truck systems and provides real-time diagnostic information for service to be carried out efficiently and speedily, and the truck returned to work in the shortest possible time.

Real-time management data

InfoLink®, Crown’s wireless data management solution, monitors and analyses the dynamic performance characteristics of a lift truck fleet across multiple sites and presents decision makers with vital fleet and operator data – including battery usage, impact damage, incident history, truck utilisation, service needs and more. When integrated into a user’s intranet, InfoLink® flags up necessary action via laptops or other mobile devices, and provides statistics for further analysis.


Over 85% of the components in Crown trucks are designed and manufactured by Crown. And with 99% of the truck recyclable at the end of its life, Crown is among the leaders in environment-friendly products that meet – and in many cases, exceed – environmental legislation.

Competitive edge

Today’s fleet managers are under pressure to keep things moving swiftly and efficiently so as to maintain the all-important competitive edge – and nowhere is this more important than in FMCG. Crown equipment, supported by its industry-leading fleet management systems, can be relied on to deliver increasing productivity and material flows while reducing TCO.


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