Not Guilty are pleased to announce the launch of the UK’s FIRST organic and vegan marshmallow as part of the expansion of the current range. Alongside this SKU they have also launched 3 additional new products, including Jelly Beans and 2 sour varieties. All SKU’s focus on the same brand message, organic & vegan candy that tastes good and does good too.
The sweets start- up was founded by Marie Jacoberger. She has always had a sweet tooth and after growing up in the world of confectionary she realised that a range for adults who want something premium with the best possible ingredients wasn’t readily available. The result, she created Not Guilty. Marie’s mission now is to create revolutionary products, suitable for all, that shake up the confectionary category. Launching the UK’s first organic and vegan marshmallow has been a fantastic achievement and she’s very excited to reveal the NPD her and the team have been working on for 2021 launch.
• Marilyn Mallow – 80g (Vanilla flavour marshmallow) RRP £2.20
• Hipster Bean – 90g (Fruit flavour jelly beans) RRP £1.99
• Kiss Me Softly – 100g (Raspberry & Pink Grapefruit gummy) RRP £1.99
• Hug Me Please – 100g (Lime & Lychee gummy) RRP £1.99
Not Guilty are proud members of the 1% for the planet movement. Businesses that join 1% for the planet commit to fiving 1% of gross sales each year to a approved non-profit partners. In 2019, Not Guilty helped P-WAC (The Project for Wildlife and Apes Conservation) by giving over £13,000 to the charity. “It was really important for me to ensure that Not Guilty gives back where it can. 1% for the planet movement is a great charity and focuses on the core beliefs of our brand, looking after the planet and the animals on it too”.
Not Guilty is currently listed in Wholefoods London, Planet Organic, The Vegan Kind Supermarket and Better Food Company in Bristol. The brand has secured a new listing for the marshmallow in Planet Organic which launched throughout all stores this month. Distributors include, Tree of Life, SUMA and The Health Store (from August).