French biscuit brand, LU, has partnered with esteemed TV Presenter Fred Sirieix to celebrate the launch of its range of delectable biscuits in its first UK marketing campaign, Taste the Love.

LU biscuits offer shoppers a quintessential taste of France to enjoy at home with simple, authentic ingredients and inspired by traditional French recipes. The sentiment of having ‘French passion baked in’ runs throughout the heart of the 30-second TVC, in which Fred encourages the nation to ‘Taste the Love’ baked into every LU biscuit.

Following the TVC launch, there will also be a multi-layered marketing campaign also starring Fred, which will focus on turning afternoon lulls into afternoon LUs. The campaign will be supported by a dedicated influencer programme, radio, OOH, digital, social, and partnership activations.

The full TVC can be viewed here:

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