A sweet twist on tradition: Chupa Chups launches first-ever advent calendar

December just got a whole lot sweeter as Chupa Chups – more than just the UK’s no.1 lollipop brand[2] – unwraps its first-of-its-kind advent calendar. The launch comes at a time when Chupa Chups continues to sweeten its lead in the confectionery market, with the brand’s market value soaring to £17.4 million, reflecting an impressive 8% year-on-year growth[3].

Bursting with daily surprises, this festive treat brings a playful twist to the traditional countdown and taps into gifting and sharing occasions, making it a valuable addition to retailers’ holiday lineups. Last Christmas, Chupa Chups grew ahead of the sweets category, achieving a significant 15.8% increase in value sales and an impressive 24.2% rise in unit sales, compared to the overall category performance[4] – proof of the exceptional seasonal appetite and demand.

Set to spread festive cheer along confectionery aisles around the UK, each of the 24 doors hides a different delight, from classic, beloved lollipops to jellies and bubble-gum, ensuring that every day leading up to Christmas is a sweet surprise. Fans can look forward to discovering favourites like Melody Pops and Big Babol, as well as a selection of lollipops from ‘The Best Of’, making this calendar a must-have for Chupa Chups enthusiasts of all ages – there really is something to satisfy all taste buds.

Kim McMahon, Brand Manager at Chupa Chups, said: “We are thrilled to introduce our first-ever advent calendar – it truly embodies the fun and joy that Chupa Chups is known for. The holiday season is all about creating special moments, and our latest innovation is designed to do just that, offering a delightful surprise behind every door!

“We’ve seen how our brand resonates with consumers, especially during the holiday season, and this advent calendar is the perfect way to continue that momentum. With its broad appeal and unique mix of products, it’s set to be a hit with both existing fans and new customers alike – retailers should stock up now to avoid missing out on this festive fun…”