Finish, which leads the way in ‘diamond standard’ sparkle, has created its biggest ever promotion, working with the famous Dartington Crystal Company to enable the nation to toast the Queen in style this summer to celebrate Her Majesty’s Diamond Jubilee year.
In a major promotion running from April until the end of August, Finish limited edition Diamond Jubilee packs will celebrate 60 years of the Queen’s reign by offering consumers the chance to win one of an amazing 60,000 pairs of Dartington Crystal Diamond Jubilee commemorative champagne flutes. The limited edition Finish Quantum, Finish All in One and Finish additives packs will be available in all major supermarkets as well as leading independent stores.
For such a special celebration, the Finish Jubilee promotion will feature on limited edition Diamond Jubilee packs and will be supported by a £1m marketing programme that will include a new TV campaign starting at the beginning of May. The marketing campaign will also run in national print media and be spotlighted in-store with eye-catching in store POS. Online the Diamond Jubilee celebrations will continue on the Finish website, www.finish.co.uk, where consumers will go to enter the competition and will also feature on the Dartington website, www.dartington.co.uk where entrants will have the opportunity to browse the site and purchase other items from the Dartington Jubilee range at a special saving.
Stefan Gaa, Marketing Director RB UK, manufacturers of Finish, commented: “This is a great year of celebration, Finish which leads the way with diamond standard performance has found a special way of sharing the celebrations with consumers and customers. We are very pleased to be able to partner with Dartington Crystal, whose elegant designs and superb craftsmanship is renowned, creating the perfect celebratory pairing. We look forward to raising our sparklingly clean and bright crystal champagne flutes in a toast to the Queen and her Diamond Jubilee.”
Richard Halliday Marketing Director of Dartington said: “We are delighted to work with Finish, our exclusive recommended partner for dishwasher cleaning products, to create this unique offer to their customers. Fine glassware makes a truly memorable way to celebrate a special occasion. The Dartington Crystal flutes reinforce the message that when used with a high quality brand like Finish, even the finest crystal can be enjoyed and safely used in the dishwasher.”
Finish Diamond Jubilee Limited edition packs will be available in store from the 26th of March.
Dartington Crystal is the leading UK name in contemporary crystal and glass. Established in 1967, in Torrington, North Devon, over the past 45 years Dartington has developed and evolved many ranges of crystal and glassware based on its key skills of design and glass-making, gaining a reputation second to none a manufacturer of quality products for home use.
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