a24Calypso Soft Drinks, based in a purpose built plant in Wrexham, North Wales has been providing iconic, refreshing drinks for over 120 years. A long relationship with DS Smith Packaging’s plant at Featherstone made it the natural partner to help Calypso develop eye-catching packaging for a new range of children’s soft drinks for Sainsbury’s.

Using five colours, the impressive Eric the Elephant take home consumer pack is post printed and die-cut to contain twelve flavoured mineral waters. The use of strong colourful graphics makes the pack very easy to locate back of store and extremely appealing on shelf to shoppers. The development benefited from the use of DS Smith’s PackRight suite of tools. DesignRight ensured that the pack was engineered to meet the rigours of Calypso’s automatic packing lines and its extended supply chain, whilst ImageRight managed colour consistency perfectly for this highly recognisable brand.

Apart from relying on the technical skills of the Featherstone design team, a machine crew was specifically designated to work with this pack and deliver line side efficiency as well as high quality print. Both the customer and the retailer attended the initial production run to sign off the print.

Cara Lindsey-Jones, Calypso’s Brand Manager, commented: “We are delighted with the results of this project. DS Smith Packaging has been instrumental in delivering this new line to market.”

The new product hit the shelves in March 2010 and is expecting good sales growth.

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