As close working partners of many years standing, both Chivas Brothers and DS Smith Packaging Livingston were delighted with the results of a new corrugated pack designed to support a rebranding exercise for this very successful spirit.
It was essential for the team to represent the product accurately in print on the pack that holds twelve 500ml bottles of 12 year old Premium Blended Scotch Whisky. The pack needed to be eye-catching at the point of sale and structured to protect its valuable and delicious contents. The project team relied on DS Smith Packaging’s PackRight suite of tools to help deliver exactly the right results.
Tommy Coia, Technical Manager for the DS Smith Livingston site, commented that “we work in partnership with the Chivas Brothers team from initial concepts and design through to print trials on press. We are all focused on achieving the very best result”.
The product relaunch has proved to be highly successful. Savings were achieved through reductions in print (from six to five colours) as well as manufacturing and tooling costs. Another great example of how corrugated really can help to increase sales and reduce costs. The print recently won a corrugated print award in the EFIA Competition.
DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8XY
Tel: 0845 260 70 80
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