individual-lighterRetailers can take full advantage of the anticipated football frenzy this summer by stocking up on the brand new Football Decor Lighters from BIC.

These colourful lighters feature images of goals, tackles and celebrations sure to attract football fans from across the UK and Ireland.

Jay Banerjee, marketing manager for BIC Lighters, says: “Football remains the most popular sport in the UK and Ireland, attracting millions of fans every year.

“With the majority of lighter purchases made on impulse, this eye-catching range of lighters will appeal to all football fans.”

As with all BIC® lighters, the new collection fully complies with the new Child Resistant requirements and with ISO 9994 International Safety Standards for Lighter.

RRP per unit is £1.34, while the list price for a tray of 50 is £28.81.

BIC was founded in 1950 by Marcel Bich, with the introduction of the first high quality ballpoint pen, at an affordable price. The company’s greatest strength has always been to understand the needs of the consumer and to find technical solutions that deliver tangible benefits.

For further information retailers can call customer services on 01895 827100 or log onto www.bicworld.com.

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