novac_rain1001, the carpet and upholstery cleaning experts, is re-launching its revolutionary No Vac product range in time for Spring Clean season.

Available in store from February and complete with a fresh new design, the revamped No Vac packaging will improve on-shelf presence in the Freshening category and will help drive sales across the range.  No Vac is the fastest growing brand in carpet freshening category and currently holds a 33% share of the market*.

No Vac is a carpet and rug freshener that safely eliminates everyday trapped odours within your carpet and upholstery without the need to vacuum. Available in three fresh fragrances – Gentle Breeze, Spring Rain and Summer Flower, No Vac is ideal when used as part of a regular cleaning routine and equally good as a daily room freshener to treat everyday household smells. Also available in the range is No Vac Pet, ideal for neutralising pet odour.

David Whittome, Head of Marketing, comments, “Our No Vac range has always proven to be popular amongst consumers looking for a product that really delivers on promise. The new eye-catching packaging designs across the range will improve appeal and stand-out on shelf and help to drive sales. The Freshening category remains a strong category for retailers and we are confident that the new-look No Vac range will continue to add growth to this sector.”

* Source: Information Resources Inc (IRI), November 2008

Trade enquiries: 08000 273340

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