Luxury ice cream brand Häagen-Dazs is launching a super indulgent chocolate nut range ahead of the festive season. The new flavours, Belgian Chocolate & Hazelnut and Dark Chocolate & Caramelised Almond, are available now in both tubs and mini cups.
The innovative range delivers indulgence by providing a multi-textured experience of deliciously smooth chocolate ice cream with premium nut inclusions and rich sauce swirls. Research shows that shoppers now have an increased desire for chocolate indulgence, with mood boosting properties (89%)[1] and intense flavouring (61%)[2] cited as reasons for the flavour’s popularity.
The tubs tap into the sharing at home occasion, while the portion-sized mini cups cater to the purchase behaviour that sees demand for individual, non-sharing products. This provides retailers with solutions for various needs and consumption opportunities.
Kat Jones, Marketing Manager at Häagen-Dazs UK, said: “We’re always working hard to elevate the ice cream experience. Our new chocolate nut range will do just that thanks to its increased cocoa content and mix of roasted and caramelised nut inclusions which offer that extra touch of indulgence.
“We’ve had a fantastic response from our grocery customers, and we’re looking forward to hearing the consumer response. Luxury tubs are the biggest contributor to take home growth in convenience, up +£4.6m, and Häagen-Dazs is the fastest growing brand within this[3]. This means that retailers with Häagen-Dazs on their shelves can now offer consumers an even more indulgent choice from a brand they know and love, while seeing the range performing well in store, even as the weather cools down!”
RSP: £4.80 460ml
[1] Demand spaces: Needs met by chocolate ice cream: 25 – 34 yr olds indexed versus total / Demand Spaces (UK): total agreeing chocolate ice cream does this, indexed versus all ice cream
[2] Demand spaces: Needs met by chocolate ice cream: 25 – 34 yr olds indexed versus total / Demand Spaces (UK): total agreeing chocolate ice cream does this, indexed versus all ice cream
[3] Nielsen Scantrack – Total Impulse (non-grocery multiples led convenience, mostly Symbol groups + Independent Stores) – 26w/e 22-aug-2020
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