In 1919, during the period of post-First World War consumerism, Alex Maclean’s first toothpaste appeared in British shops. 100 years later, Macleans has been with Brits each morning and night throughout the highs and lows of both a tumultuous national history and evolving oral care standards. Macleans Peroxide Toothpaste was even one of the first whitening formulas brought to the UK oral care market in 1927 – a legacy that remains in Macleans whitening range today.

Ben Court, Senior Brand Manager at GSK comments, “We’re proud to be celebrating a century of Macleans fighting plaque on Britain’s teeth, helping to protect enamel and promoting fresh breath. As one of the oldest GSK brands in the market today, Maclean’s 100th birthday is testament to the brand’s longevity, accessibility and generation-spanning appeal.”

Macleans is available in three variants: Fresh Mint, White & Shine and Whitening.

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