Soreen, manufacturer of the nation’s favourite Malt Loaf, has announced a new on-pack promotion to win a new bike every day. The promotion follows Soreen launching the Soreen Cycle Project last year, encouraging people to get on their bike and remove the barriers to cycling. The promotion gives purchasers the opportunity to win £50 off a Lapierre adult bike, or 10% off a kid’s bike, valid online and in-store from ‘The Edge’ range. A winner will be drawn every day over a three -month period.

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