Pringles, the UK’s number one sharing crisp brand[1], is giving independent retailers an extra reason to celebrate this Christmas with the chance to win £1,000 each – and put another £1,000 behind a local cause of their choice.*
Running for nine weeks from 21st October, the B2B promotion is exclusive to Pringles price-marked packs, rewarding retailers as they stock up for the festive trading period. Independent retailers can take part by buying any case of participating Pringles PMP packs and scanning the QR code on POS in depot or on promotional assets, which takes them to the competition page on Kellogg’s Vantage. Ten winners will be picked at random. Each will receive £1,000 for themselves, and £1,000 will be donated on their behalf to a local charity or community cause they nominate, such as a school, sports club, food bank or community group.
Shoppers are also in with a chance of a festive bonus through the Pringles’ ‘Pop. Scan. Surprise.’ consumer promotion, with an abundance of opportunities to win instantly. Shoppers simply buy a tube and scan the QR code on the seal. This takes them to Poptopia, where they enter their details and find out instantly whether they’re a winner – giving them another reason to put Pringles on the Christmas shopping list.
Pringles continues to be a key driver of category growth over the festive period, with one in three households purchasing the brand last December[2], and UK shoppers buying a can every nine seconds during the month[3]. In convenience, Pringles’ PMP formats remains a key driver of impulse sales, giving retailers a strong opportunity to capitalise on seasonal demand.
Evie Pickering, Assistant Activation Brand Manager at Pringles, said: “Christmas is all about sharing, and nobody does that better than independent retailers. They’re the beating heart of their communities, and with this festive campaign we wanted to give something back – not just to the store owners themselves, but to the local causes that matter most to them and their customers.
“Pringles is the crisp of Christmas, so this is a fantastic opportunity for retailers to make the most of a key time of year for the category. Alongside our ‘Pop. Scan. Surprise.’ mechanic, which gives shoppers hundreds of chances to win, we’re creating excitement and engagement in store. Pringles is all about sharing, so it’s only right that the retailers who back us get the chance to share in the rewards!”
* Terms and Conditions:
Retailer Competition Terms and Conditions:
GB residents only. 18+. Opens 00:00 on 21.10.26 and closes at 23:59 on 31.12.26. Purchase necessary. Promotion open to business owners and employees of trading businesses or sole traders who are registered customers of Buying Groups, Bestway, Booker, Brakes, Bidfood, Country Range Group, Caterforce, Nisa and Spar. Internet access and employee/employer consent required. To enter the prize draw, purchase at least x1 qualifying case of Pringles (40g/70g/160g/165g), as listed in the full Terms and Conditions, Scan QR code in-depot or visit https://www.kelloggsvantage.co.uk/Xmas2026 and enter your full name, email address, mobile number and upload a photo of your receipt. Multiple entries permitted. There are ten prizes available to be won. Each prize consists of: 1x £1,000 cash prize, awarded via BACS payment to winner and £1,000 cash to be donated to a charity of the winner’s choice. Retain receipt. Exclusions apply. For full terms and conditions visit: www.pringles.com/uk/tsandcs.html.
Promoter: Kellogg Marketing and Sales Company (UK) Limited, Orange Tower, MediaCityUK, Salford, M50 2HF.
Consumer Competition Terms and Conditions:
Open to UK residents, 18+ only. Promotion opens 00:00 on 02.11.26 and closes at 23:59 on 31.12.26. Purchase not necessary. Internet access, account registration & smartphone/tablet with camera required. To enter prize draw, scan QR code on Pringles pack, scan QR code on POS or visit https://poptopia.pringles.com/en_GB/Xmas2026/home.html and enter your full name, email address and contact number. One entry per person, per day, until a prize is won. Max. 1 prize per person. Exclusions apply. For full terms and conditions visit: www.pringles.com/uk/tsandcs.html.
Promoter: Kellogg Europe Trading Limited, Three, Dublin Airport Central, Dublin Airport, Dublin, Ireland, K67 Y7E5.
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