The 473ml bottle, weighing just 24g, launches in selected Waitrose stores in November.
Cano Water is bringing a popular US aluminium bottle format to the UK for the first time, with its new 473ml still water bottle launching in selected Waitrose stores from November.
After more than five years working to bring the format to the UK, Cano has secured listings with both Waitrose and foodservice wholesaler Brakes.
The launch marks a major next step for Cano. After 11 years and nearly 100 million cans sold, the brand is expanding its range with a new aluminium bottle format.
Cano has never sold water in plastic bottles. From day one, the brand has pushed for better alternatives to single-use plastic, and believes aluminium is the way forward. This lightweight bottle is the one the team first saw more than five years ago, and the format it has always dreamed of launching in the UK.
Weighing just 24g, it is more than 60% lighter than comparable aluminium bottles weighing over 60g, and features a wider opening for a smooth drinking experience. The bottle is designed to be refilled.
JOSH WHITE, CEO AND CO-FOUNDER OF CANO WATER, SAID:
“We’ve been working to bring this bottle to the UK for more than five years, so seeing it finally happen with Waitrose is a huge moment for us. We’ve always been passionate about pushing aluminium packaging forward, and we’re excited to give consumers another option.
“Our slogan has always been ‘Don’t Bottle It!’ After five years trying to get this bottle here, I suppose we’ve finally bottled it. Just not in plastic.”
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