Collagen meets Creatine as searches soar by 6,239%
Hunter & Gather launches Collagen + Creatine, a raspberry and yuzu drink that pairs marine collagen with creatine and vitamin C, biotin and magnesium for skin, energy, and everyday vitality.
Beauty is no longer just about what’s on the surface. More women are prioritising energy, strength and whole-body health alongside outer beauty as part of how they want to look and feel.
Interest in combining collagen and creatine is soaring, with Google searches for “collagen and creatine” increasing by 6,239% over the past year[1].
Hunter & Gather is bringing the pairing into your daily beauty and wellbeing routine with their brand new Collagen + Creatine, available from the 8th October, a refreshing raspberry and yuzu drink, focused on beauty and vitality from within.
The launch follows growing interest in creatine as it moves beyond gym culture but into women’s beauty and wellness routines. Google searches for “creatine for women” have increased by 79% over the past year[1].
The ingredients are gaining popularity on supermarket shelves. Waitrose recently reported that searches on its website for ‘collagen supplements’ had risen by 171% and ‘creatine’ by 160% in the last year[2].
Pairing marine collagen with creatine, hyaluronic acid, and targeted vitamins and minerals, the blend brings beauty, vitality, everyday strength, and energy into your daily routine.
Creatine supports everyday strength, while Type 1 marine collagen brings a focus on beauty from within. The combination brings beauty and strength into one daily blend, designed for those who want to feel and look their best as they age.
Pauline Cox, Director of Functional Nutrition at Hunter & Gather, explains: “For us, beauty and vitality are more than looking just skin deep; looking, feeling and living your best means thinking about skin, energy and strength together.
“We’ve paired marine collagen with creatine and targeted vitamins and minerals to bring beauty and vitality from within into one refreshing drink.
“We wanted to create something people look forward to taking, bringing those priorities into one enjoyable, refreshing habit that fits into everyday life, alongside a balanced diet and movement they enjoy.”
Each 15g serving combines 5g of Type 1 Marine Collagen peptides, 5g of Creatine Monohydrate and 120mg of Hyaluronic Acid, alongside targeted vitamins and minerals.
Hunter & Gather’s marine collagen is sustainably sourced from shoals caught in the wild Norwegian seas and provides Type 1 collagen, which promotes beauty from within, while its super soluble creatine is third-party tested for quality and purity.
Vitamin C supports normal collagen formation for normal skin function, while zinc helps maintain normal hair, skin and nails.
Magnesium and vitamins B6 and B12 help reduce tiredness and fatigue, with magnesium also supporting normal muscle function. Zinc, folate and vitamin B12 support normal immune function.
Sweet raspberry meets bright, citrusy yuzu for a delicious, refreshing drink. Simply mix or shake one 15g serving daily with 300 ml of water. Take it consistently daily at a time that fits your routine.
Hunter & Gather’s Collagen + Creatine is available online and at selected Waitrose stores, priced at £40 for 20 servings in a 300g pouch. Full imagery can be found here.
[1] Google search data taken from Google Trends Glimpse, accurate as of October 2026.
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