There’s plenty of good fruit and veg to go around. The problem is much of it never makes it to the nation’s plates.
That’s why innocent drinks and food redistribution charity Felix has pledged to help rescue and redistribute 175,000 portions of fruit and veg to people across the UK in 2026.
innocent has a long-standing obsession with all things fruit and veg, rooted in a belief that everyone should have access to the goodness they provide and the opportunity to get more fruit and veg into their diets.
This funding comes as the continued cost-of-living squeeze puts pressure on household food budgets, making it harder for many families to get fresh, nutritious food on the table.
Over the years, the charity has helped redistribute innocent’s surplus juices and smoothies through its network, making sure they get to people who can enjoy them. Now, innocent is extending that support to help Felix get even more of the good stuff to people who need it most.
Louisa Handley, Head of healthy sustainable diets at innocent, said: “Our partnership with Felix is about helping more people enjoy the goodness of fruit and veg at a time when people aren’t getting enough. Less than one in five adults and one in ten 11-to-18-year-olds get their 5 A Day. By helping to deliver 175,000 portions of fruit and veg to people across the UK, we can make a practical difference and bring the power of fruit and veg to more people.”
The partnership has also given the innocent team a chance to get stuck in. At a recent volunteering day, employees swapped their desks for an orchard and joined Felix and other volunteers to rescue apples that would otherwise have been left unpicked. By the end of the day, they’d saved 2.7 tonnes of apples from going to waste, ready to be transported for redistribution the following day.
Emma Burns, Senior Corporate Partnerships Manager at Felix, said: “It was great to have innocent at the orchard with us and rescuing 2.7 tonnes of apples is a brilliant start to this year’s farm rescue programme. As demand for our services continues to grow, support from partners like innocent is more important than ever. Through donating surplus stock, volunteering and funding 175,000 portions of fruit and veg, innocent is helping us rescue more good food and get it to charities and community organisations across the UK. We’re incredibly grateful for their commitment to this work.”
Through the partnership innocent and Felix hope to make sure more good fruit and veg ends up where it belongs, on plates.
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