Higgidy, the delicious, every day food brand, has partnered with the UK’s number 1 cider brand, Thatchers, to create the ultimate chicken pie. Bursting with irresistible flavour, the new Higgidy Creamy Chicken, Mushroom & Thatchers Cider Pie is set to become an unforgettable flavour experience, guaranteed to tempt your taste-buds, when it launches in September.
The creamy, free-range, 100% British chicken pie, made with a mix of white and chestnut mushrooms and golden Thatchers Cider, is encased in butter enriched shortcrust pastry, with an all-butter puff pastry lid, hand sprinkled with a garlic and thyme crumb. The flavour is enhanced with blended beans and butternut squash puree and made with whipping cream for extra indulgence.
The chicken pie provides a tasty source of protein and, like all Higgidy products, is made with kitchen-cupboard ingredients, meaning there are no hidden flavourings or colourings. The pie is glazed with 100% British, free-range egg yolk too. Thatchers Gold brings its delicious blend of South West grown bitter sweet apples to the recipe, providing a gentle, natural sweetness; a perfect pairing to the creamy chicken.
Higgidy’s Pamela Bower-Nye, marketing lead for the project, commented: “Thatchers Cider is the UK’s number 1 cider brand and its flavours perfectly complement our chicken pie. We can’t wait to share our passion for pies with Thatchers Gold Cider fans up and down the country and hope they will enjoy the delicious result of our two brands coming together”
“We’re really excited to have teamed up with the fantastic foodie brand Higgidy, to bring our flavoursome Somerset-cider together for this delicious recipe. The rich flavour from our famous Gold cider has become a perfect partner in this tasty chicken-based pie” said Philip McTeer, Head of Marketing, Thatchers Cider.
The coming together of taste led Higgidy, and the UK’s top cider brand, will be celebrated with a launch event in central London and supported through a new ‘Dig into a Higgidy’ out of home advertising campaign across the country. This latest premium alcohol brand collaboration will build on the success of Higgidy’s partnership with Guinness, and their Higgidy Slow Cooked Steak & Guinness Pie.
The new Higgidy Creamy Chicken, Mushroom & Thatchers Cider Pie joins a delectable line up of tantalisingly tasty pies that are all now made with Wildfarmed flour, produced using regenerative farming, with no pesticides. Thatchers, based at Myrtle Farm in Somerset proudly works in harmony alongside nature. Prioritising renewable energy, regenerative farming, biodiversity, eco-friendly packaging and zero-waste cidermaking.
With an RRP of £3.75 (200g), this new pie and the rest of the updated recipe range will be available at Waitrose, Sainsbury’s, Tesco and Ocado from 9th September.
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