- Kellogg’s launches non-HFSS Bluey snack bars
- Available across major retailers from end of July
- High in fibre and designed for growing family snacking needs
Bluey fans can look forward to the launch of Kellogg’s non-HFSS Bluey snack bars. This new addition responds to growing demand for snacks that are both healthier and great-tasting, offering families a variety of tasty snack options.
Rolling out across major retailers including Tesco, Asda and Morrisons from the end of July onwards, the bars come in two flavours: Chocolate flavour and Strawberry & White Chocolate flavour.
Each bar combines crispy and chewy textures, crafted from the perfect combination of wholegrain oats and crispies; each mouthful is the perfect blend of taste and texture.
The Chocolate variant is paired with creamy, milk chocolate chips. Whilst the Strawberry has zingy fruit pieces and indulgent white chocolate chips for the perfect balance of flavour.
The launch builds on the success of Kellogg’s Bluey Multigrain cereal – a non-HFSS, high-fibre cereal that became the brand’s best-performing NPD in 2025 and went on to win Product of the Year 2026. The new snack bars extend the partnership into new occasions, helping retailers tap into strong demand for trusted, family-friendly brands.
Holly Wright, Senior Brand Activation Manager said: “We know parents are often looking for snacks that strike the right balance between taste and nutrition, especially as children grow beyond the toddler stage and choices become less clear. Bluey Snack Bars are designed to meet that need, offering a non-HFSS option that doesn’t compromise on taste or fun.
“Building on the success of our award-winning Bluey cereal, this launch is another step in how we’re using strong partnerships and insight-led innovation to grow the category. We’re proud to be shaping the future of the category and helping retailers meet evolving shopper needs.”
Anita Majhu, BBC Studios UK Head of Licensing says: “We are delighted to be extending our partnership and product range with Kellogg’s. We can’t wait to launch this brand-new range of snack bars for kids to enjoy.”
Each pack contains four bars and has a recommended retail price of £1.75[1].
Following its debut in Australia in 2018, Bluey landed on Disney+ in the UK in October 2020. It then made its free-to-air premiere on CBeebies in April 2021. Since then, the hugely popular animated TV series has firmly established itself as the no.1 kids’ content brand in the UK, and its licensing portfolio continues to expand as a result of that success. For instance, in 2024 in the UK alone, Bluey hit 12.8 billion viewer minutes in 2024 across BBC and Disney+ combined, and reached 15.4 million individuals in the UK too[2].
1 Pricing is at the sole discretion of the retailer
2 BBCS Global Insight BARB/TechEdge/AdvantEdge. UK audiences aged 4+, all channels, all platforms, 2023-2024. Date run on: 17/01/25.
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