Big DASH shoppers can win an electric MINI Cooper alongside thousands of other prizes as the brand backs its 500ml range with its biggest-ever shopper activation
Buy a Big DASH, win a Mini Car.
DASH, the UK’s fastest-growing soft drinks brand*, has launched its first-ever nationwide on-pack competition, giving shoppers the chance to win a brand-new MINI simply by purchasing a Big DASH (500ml can).
Running throughout July and August, the promotion is designed to drive excitement around DASH’s growing 500ml range and encourage shoppers to choose Big DASH as part of their meal deal this summer.
To enter, shoppers simply purchase a promotional Big DASH can, peel back the competition sticker to reveal a unique code and enter it via the dedicated competition microsite. Every entry automatically enters consumers into the grand prize draw to win an electric MINI, while also giving them the chance to instantly win one of thousands of hourly prizes.
Instant-win prizes include £2 Big DASH coupons, DASH tote bags, and DASH merchandise bundles.
The activation comes at a time of significant momentum for Big DASH. Created specifically to meet growing demand for larger-format drinks within meal deals and food-to-go occasions, the range has expanded rapidly across UK retailers. Year-to-date, Big DASH distribution has increased by 70%, with sales up 92%, reflecting strong consumer demand as the range continues to roll out nationwide.
Jack Scott, Founder and CMO at DASH, said:
“Big DASH has real momentum. We created the range for the meal deal occasion, where shoppers want more liquid without compromising on great ingredients or taste, and the response has exceeded our expectations.
“This competition gives consumers another great reason to pick up a Big DASH this summer. Winning a MINI is a brilliant headline prize, but with thousands of instant wins available, we’re making every purchase more exciting while getting more cans into more hands.
“Combined with our biggest-ever media campaign, this is our largest shopper activation to date. It’s all about driving trial, increasing visibility at shelf and giving retailers another reason to get behind Big DASH during the busiest period of the year.”
The competition forms part of DASH’s wider summer marketing campaign, building on its acclaimed The Drink That Has It All platform with the brand’s largest-ever media investment. Spanning TV, radio, digital and out-of-home, the campaign will deliver more than 200 million impacts throughout July, supported by extensive in-store activation across key retail partners. DASH is also partnering with viral TikTok duo MC & Florrie to amplify the competition across social media and encourage even more shoppers to get involved.
The on-pack promotion will run until the end of August 2026 across participating Big DASH packs.
*Circana: Cola, All Other Carbonates, Sparkling Water, Still Water, All Outlets, Latest 26wks, brands exceeding £10million Value Sales
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