Solero, the iconic refreshing ice cream brand, is launching tasty new fruity-flavoured Bon Bons, featuring a vibrant blend of tropical flavours and creamy ice cream in a fruit flavoured coating. The bite-sized format is designed for hosting and sharing with friends, bringing the iconic Solero flavours into more at-home moments and further expanding penetration into new occasions for the ice cream category.
Solero Bon Bons capture the same iconic combination of vanilla ice cream and tangy fruit sauce, wrapped in an exotic fruit flavoured coating, in a format that has been expertly developed so it doesn’t melt in the hand. Coming in two vibrant flavours – Solero Exotic and Solero Strawberry – the launch aims to offer existing fans a new way to enjoy Solero’s iconic refreshing taste, while appealing to new fans with a delicious new format.
Featuring a blend of peach, passion fruit, mango and pineapple flavours, Solero Exotic Bon Bons are made with natural fruit flavours and contain no artificial colours of flavours. Each serving of two Bon Bons contains 96 Kcal.
Olga Mert, Brand Manager, Walls Refreshment, UK, The Magnum Ice Cream Company, said: “We wanted to offer Solero’s iconic taste in a light, uplifting treat that fits into more moments for shoppers to enjoy, and this new bite-sized format is our answer. It will build on the popularity of Solero, which is the leading adult refreshment brand[1], to offer something completely new and innovative. It’s a delicious treat for yourself or sharing with others, in one perfect bite.”
Solero Exotic Bon Bons and Strawberry Bon Bons are available from March in all major grocers and wholesalers. They come in a tub of 12 and MRSP is £4 per tub*. The launch will be supported with an £8m media value ATL and BTL campaign and wide shopper marketing support in store.
Solero Strawberry Twist/Solero Minis
As well as bringing Bonbons to market, Solero is expanding its core range with the launch of a new tangy, fruity flavour, Solero Strawberry Twist, in the classic Solero format. Combining creamy vanilla with fruity strawberry sorbet and swirl, and made with 25% real fruit, Solero Strawberry Twist is a refreshing new addition to the brand’s core range. Available from March in all major Wholesalers/Grocers.
To broaden snack occasions, Solero is also introducing Solero Minis. Available in a mixed pack of Solero Exotic and Berry Bliss, the new mini size is designed to broaden snacking occasions, offering Solero fans and new shoppers a convenient, smaller, snack-sized way to enjoy their favourite Solero flavours. Available from March in all major Wholesalers/Grocers.
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