As more Brits turn to pre-prepped Christmas dinners for convenience, stats show that one in five hosts find Christmas cooking stressful. Asda also reveals that 60% of its customers don’t know where to start when it comes to Christmas dinner prep, and stress around timing, coordination and oven space makes the traditional Christmas roast a logistical challenge.
Coming to the rescue, Asda launches its NEW and ready-to-go Asda Slow Cooked Turkey With All The Trimmings (£37.97, 4.435kg, serves 6) – available from today, 17th December.
With a total cooking time of only 1 hour and 40 minutes, Christmas Dinner has never felt easier. Giving customers a seriously delicious, yet a convenient and affordable solution this Christmas, the box is priced at £37.97 for all the goods – that’s just £6.32 per person when serving 6.
Asda’s new ‘Christmas dinner in a box’ offering is the cheapest fresh box offering on the market, coming in at 15%3 cheaper (per person) than Aldi’s and nearly 50%4 cheaper (per person) than Sainsbury’s.
The impressive, pre-prepped festive box comes with succulent, slow-cooked turkey breast that’s wrapped in signature dry-cured bacon as the main event. Filled with sage and onion stuffing, it’s accompanied by Christmas dinner staples, like juicy pigs in blankets, Sous Vide roast potatoes, honey-glazed carrots and parsnips, festive spiced red cabbage, buttery sprouts and for the final, important touch – rich turkey gravy.
Commenting on the new launch, Sarah Denyer, Product Development Manager at Asda says:
“This year at Asda, we’ve taken care of all the hard work, so that customers can focus on enjoying the big day, knowing they’ll serve a flavour-packed, delicious Christmas dinner without any of the stress that comes with hosting.”
“We’re launching it in our standard own-brand range, bringing all customers a high-quality Christmas meal that’s easy to recreate on the day, delivering great value and convenience, but without compromising on taste or festive flair!”.
New to Asda’s growing Slow Cooked Range, Asda Slow Cooked Turkey With All The Trimmings (£37.97, 4.435kg, serves 6) is available in stores from today.
* Serving 6 at £37.97, the price per person is £6.32
2 Data from Asda Christmas Analysis 2024 (MFP Category)
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