FrieslandCampina Names Bob Mulder as New UK & Ireland Managing Director, Ensuring Continued Growth and Strong Leadership
FrieslandCampina has announced that Will Jones, Managing Director FrieslandCampina UK & Ireland (part of business group Europe), will step down at the end of 2025. The company has confirmed the appointment of Bob Mulder as new Managing Director for UK & Ireland, effective 1st January 2026. Currently Sales Director for FrieslandCampina Consumer Dairy Netherlands, Mulder brings extensive experience and a proven track record of success to the role, ensuring the continued strong leadership and strategic direction for the UK & Ireland business.
Mulder, who joined FrieslandCampina eight years ago after a distinguished career with Hero, Euroma, and Unilever, will report into Dustin Woodward, President FrieslandCampina Europe. Over the past three years, Mulder has served as Sales Director for Consumer Dairy Netherlands, where he successfully led his teams to deliver sustainable growth across the company’s priority brands.
Dustin Woodward, President FrieslandCampina Europe, commented: “We warmly welcome Bob into his new role and to the business group Europe Leadership Team. His existing track record in driving growth for the company and his deep understanding of the dairy market will be invaluable as we continue to innovate and expand in the UK and Ireland, and we look forward to the continued success of the business under his leadership.”
Bob Mulder will succeed Will Jones, who will step down from his role as Managing Director UK & Ireland at the end of this year, effective 31st December 2025.
Dustin Woodward added: “We sincerely thank Will for his significant contribution to FrieslandCampina over the years. His growth mindset, people-first leadership and positive attitude have been instrumental in shaping our success, and we wish him the very best in his future endeavours.”
Will Jones joined FrieslandCampina in 2015 as Marketing Director across the company’s UK & Ireland division. During his tenure, Will has played a pivotal role in growing the business, securing a market leadership position with YAZOO and launching the company’s Chocomel and Barista brands in 2019. In 2023, Will successfully oversaw the relocation of the UK head office from Horsham into central London, which further strengthened the company’s strategic position. With this transition now complete, Will has chosen this natural moment to pursue a new chapter outside FrieslandCampina.
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