- The launch of this unique triangular cut fry is set to disrupt the retail category, bringing a fry innovation to the frozen aisle
- It responds to consumer demand where the UK frozen potato category is also seeing a shift toward gourmet-style, premium variants with retailers expanding their ranges to meet demand for restaurant-quality experiences at home
- Frenzy French Fries will launch in Asda for £2.50 and Iceland & the food Warehouse on £3 or 2 for £4, 750g pack
- Lamb Weston are confident in the Frenzy French Fries, they are launching with a Money Back Guarantee offer
Lamb Weston’s Frenzy French Fries have brought innovation to restaurant kitchens across the country. Now, the chef-loved brand is bringing the culinary creation to home kitchens, serving up restaurant-quality straight from the freezer aisle. Lamb Weston Frenzy French Fries are now available in Asda, Iceland and the food Warehouse stores nationwide.
The launch marks a major milestone for the brand. Frenzy French Fries (with their signature three-sided cut, skin-on crispy exterior, fluffy potato inside and unique triangular shape) have already built a cult following in professional kitchens. Now, they’re set to shake up the retail category with a product designed for dipping, dunking, and devouring.
A brand loved by professional chefs and diners alike for over 30 years, Lamb Weston is helping homecooks up the game for mealtime and snacking occasions, Lamb Weston is confident the nation’s fry fans and families alike will be in a frenzy for these innovative chips, so confident, in fact, they’re offering a money-back guarantee.
Alecia Brown, Marketing Manager at Lamb Weston said “We’ve seen huge demand from consumers who’ve tried Frenzy French Fries in restaurants and want that same fry fix from the comfort of their own kitchens. This listing is a game-changer for the category because it’s bold, fun and delivers on taste and texture in a way that’s totally unique. We are confident the nation will love them and if you don’t, we will give you your money back!”
Combined with their distinctive cut and golden finish, Frenzy French Fries offer a premium fry experience that stands out in the frozen aisle.
Frenzy French Fries are now available in Asda, Iceland & the food Warehouse stores nationwide, bringing that crispy, velvety Frenzy French Fry experience home just in time for the colder months.
If not satisfied, customers can claim back on Lamb Weston’s Money Back Guarantee by simply purchasing a pack in store or online at participating retailers, photographing the pack and receipt then uploading images to love-lambweston.eu/uk . Simply enter details and explain why the product was not enjoyed as expected to claim. The offer runs from 21st October 2025 until 21st April 2025. Terms & conditions apply.
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