Aldi is making it easier than ever for shoppers to make healthier food choices with the launch of its new ‘Live Healthy’ logo.
Starting from next week, the clear and simple emblem will roll out across selected own-label products – including fresh produce, soups and yogurts – to highlight items that contribute to a healthy, balanced diet as defined by the UK’s Eatwell Guide.
Every product bearing the logo meets strict nutritional criteria – giving shoppers extra confidence when choosing what goes in their baskets.
The launch comes after the Government announced its new 10-year health strategy, with Aldi committed to a number of actions to help shoppers make healthier choices.
To help measure its progress, the UK’s fourth-largest supermarket has a goal to have 85% of sales from healthy products by 2027, alongside increasing portions of fruit and veg sold by 14% by the end of 2027.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “At Aldi, our mission has always been to make a variety of healthy food affordable for all.
“We know our customers want affordable, healthier options that fit into their everyday lives. The ‘Live Healthy’ logo is a simple, trustworthy signpost to help them do just that – without compromising on price or taste.”
Aldi has a wide range of initiatives in place to help drive a nutritious diet for its customers, including its Super 6 offers on fresh fruit and vegetables, and its partnerships with Team GB and ParalympicsGB with its Get Set To Eat Fresh programme, helping children aged 5-14 develop the skills required to cook nutritious, affordable meals.
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