- From 8th October More Card customers can earn 1500 points when they spend £15 or more in a Morrisons Daily franchise store
- ‘Spend-Stretch’ marks the completion of roll-out of More Card to Morrisons Daily franchises
- Franchise offer further strengthened with over 200 additional Own Brand lines, including 30 from Morrisons The Best range
Morrisons is launching a new ‘Spend-stretch’ promotion that is available exclusively to More Card customers shopping in franchise stores that have adopted the Morrisons loyalty scheme.
From 8th October 2025, customers spending £15 or more in a participating franchise store will receive an additional 1,500 More Card Points. Morrisons More Card enables customers to bank five Points for every item they buy when they scan their More Card or app. Once a customer has saved 5,000 Points, they receive a Morrisons Fiver which can be redeemed on a future shop in a Morrisons supermarket or on Morrisons.com.
This is the latest milestone in the roll-out of the Morrisons More Card loyalty scheme to franchise partners, which began this summer. Independent retailers operating Morrisons Daily stores were the first in the sector to offer customers access to a supermarket loyalty scheme. The roll out means More Card members can now earn More Card Points on their purchases when shopping at their local Morrisons Daily convenience store.
Alongside the new promotion, which is only available in franchise stores, Morrisons is further strengthening the franchise offer with the addition of over 200 new own brand lines being introduced over the next five weeks. More than half of these new products are fresh, with 30 lines from the premium The Best range which offers customers outstanding quality and value.
Located in the heart of communities across the UK, Morrisons currently has around 1,700 Morrisons Daily stores, a large proportion of which are owned and operated by independent retailers.
Katharine Challinor, Head of Retail for franchise at Morrisons, said: ”Rollling out More Card in franchise stores is part of our commitment to driving value for our customers however they shop with us. This exclusive promotion is a significant opportunity for our franchise partners, as well as a celebratory moment for us as the More Card roll-out nears completion in these stores.”
Morrisons now has over 700 franchise stores operating in forecourts and local neighbourhoods across the UK. Independent retailers interested in becoming a Morrisons franchisee or learning more about Morrisons Wholesale can visit the Morrisons website.
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