Lactalis UK & Ireland, the leading global dairy company, has announced the launch of Leerdammer Original Spreadable 125g, marking an exciting new step for the UK’s number one natural cheese slices brand as it expands into the spreadable category.
Made with real Leerdammer cheese, the new spread brings the brand’s iconic mild and nutty flavour to a smooth and versatile format, ideal for sandwiches, bagels, or crackers. The product is designed to tap into new usage occasions and broaden the brand’s appeal across a wider shopper demographic.
Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, commented: “This is a hugely exciting time for Leerdammer as we take the brand into new categories. There is a clear gap in the market for a mild, continental cheese spread and we feel that the ever-popular Leerdammer brand is the perfect fit. We can’t wait to add something new to the spreadable fixture with this launch.”
This innovation aligns with Leerdammer’s continued growth strategy, offering consumers new ways to enjoy the brand’s distinctive taste in convenient, everyday formats.
The grocery launch commences with a rollout in Morrisons from 19th May in 420 stores, and Ocado from 21st May. RRP £1.90.
Comments are closed.