7UP, the UK’s number one Lemon & Lime brand[1], is launching its popular 7UP Free Cherry in a 500ml bottle for the first time, to capitalise on the opportunity that on-the-go soft drink occasions represent. The new format will be available from the 7th March, and will be supported with in-store visual assets.

Ben Parker, at home commercial director at Britvic, comments: “The initial roll out of 7UP Free Cherry in take home formats was one of the biggest new product launches in the category over the last two years[2], with the flavour currently worth an impressive £5.7m RSV[3].

“As we head towards the summer months, the new format of 7UP Free Cherry will be a great addition to chillers, particularly alongside meal deals, as carbonated soft drinks are the second-most consumed soft drinks with food out of the home[4]. In fact, our recent research shows that nine out of 10 shoppers say that flavour and taste are key considerations when choosing their on-the-go soft drinks[5]. Seven out of ten also say that sugar content, or lack of, is an important aspect of their choices[6], so 7UP Free Cherry is perfectly placed to meet this demand from on-the-go consumers.”

A wider digital media and out of home campaign, live from May until the end of August, will draw shoppers’ attention to the new format and shine a light on the different flavours available from 7UP, giving them more opportunities to enjoy their favourite lemon and lime brand.

[1] NielsenIQ RMS, Total Coverage, Britvic Defined, Value Sales, 52 w.e 22.01.22

[2] NielsenIQ RMS, Britvic Defined, Value sales % chg MAT vs 2YA to w.e 22.01.22

[4] Kantar – WPO – Usage Panel – On Trade Occasions % – 52 w/e – 31.12.21

[5] Independent research commissioned by Britvic, Shopper attitudes to on-the-go shopping in convenience, 2,000 shoppers surveyed, July 2021

[6] Independent research commissioned by Britvic, Shopper attitudes to on-the-go shopping in convenience, 2,000 shoppers surveyed, July 2021

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