Originally created by Jamaican entrepreneur Collin ‘Saapos’ Carr together with his wife Eva in 2007, the Saapos range of unique, non-alcoholic Caribbean fruit and milk punch drinks captures the distinct and diverse flavours unique to Jamaican culture.
Starting as a kitchen table enterprise selling through the family’s London restaurant, the business grew rapidly through local demand. But with distribution now expanding into the convenience sector, the company knew it needed specialist design expertise to help rename, rebrand and relaunch the product to successfully take it into new markets including the multiples.
3monkey’s brief was to create clear, effective, professional branding and packaging that would reflect the Saapos personality and give the product shelf stand-out in a crowded and competitive category.
As a result, 3monkey has helped Saapos rebrand the range as ‘The Original Caribbean Punch’ and has given a twist to the original Saapos logo, which reflects the drinks’ fruit base. The design team has also created new bottle labelling and designed a new website (www.saapos.co.uk) as well as POS material for the brand.
Says Eva Carr of Saapos: “We’re so happy with the design work 3monkey have created and we have really benefited from their experience with bigger brands and with the food and drinks industry. They really understood the spirit of our brand and have brought us a long way forward. We now have a wholly professional identity that will give us more credibility in a wider marketplace.”
Paul Garner, co-founder of Three Monkey Design, says: “This is a great product with exotic flavours and character. The original name of Saapos really didn’t say anything, so we’ve given it a bit of a punch and the repackaging now communicates the nature, fruitiness and energy of the brand.”
The newly launched range includes Original Fruit Punch, Pineapple Fruit and Milk Punch and Beetroot Punch with a Hint of Lemon and Ginger. All are made with no artificial colouring, flavours or preservatives and are available in fully recyclable HDPE 330ml bottles. Several new flavours are in the pipeline.
3monkey Design is an independent creative consultancy specializing in Branded Packaging design. 3monkey also creates Point of Sale, websites and design for print. Not only does 3monkey specialise in graphic design, it also boasts a state-of-the-art CAD studio provides innovative structural packaging expertise to both brands and design studios. Clients range from major high street names such as Coca-Cola and Virgin to ambitious start ups, crossing a breadth of categories including food & drink, retail, health & beauty and toys & games. As ‘Chief Monkey’ Paul Garner says, ‘We love packaging’.
3monkey Design is also a member of the Alexir Partnership.
Richard Colson, Business Development Manager
Tel: 01732 868635
Saapos Original Caribbean Punch
Tel: 07855 215752