Millbrook Dairy Company’s premium, extra-mature, Scottish cheddar brand, 1057, has gone live on Amazon and eBay – marking its first branded launch into the retail markets.
1057 is made from rich Scottish milk taken from dairy herds that graze on the banks of the Lochs and in the Glens of Scotland. Described as ‘deliciously Scottish’ and delivering a true taste of this majestic landscape, 1057 cheddar is hand selected by Millbrook Dairy’s expert cheese graders – who have sourced the very best cheddar that Scotland has to offer.
ONLY cheese made from Scottish milk and then expertly made into Scottish Cheddar can be considered for 1057, and the cheese has to meet a stringent and consistent profile – based on the right firmness whilst being ‘open enough to give the rugged, crumbly textures that consumers love.
Director of Millbrook Dairy Company, Kevin Beer, explains that 1057 has been listed on Amazon and eBay as part of broader marketing strategy across retail markets.
“There is increasing demand for Scottish cheddar and 1057 is a challenger brand that we believe will go far in the retail markets. It is authentically Scottish in every sense, and we know from talking to our retail partners that demand is there and looks set to grow.
“There is no compromise as to the flavour profile of 1057. It’s packed with character, rich in flavour due to where it’s come from and how it’s made
This launch forms part of our over-arching marketing strategy which will see us focus on targeting our 1057 to consumers across a broad range of platforms.”
Retail formats available include 1057 Prepack 12 x 200g and 1057 Vacpack 4 x 1.25kg.