UK dairy-free cheesemaker, Bute Island Foods has entered bold new territory, launching its first ever range of vegan hot cheese bakes under its award winning Sheese brand. Available from Sainsbury’s, Sheese Melting Sheesy Bake with Spring Onion & Garlic (150g, £3.75) is the ultimate plant-based comfort food this winter – guaranteed to tantalise tastebuds with its punchy, smoky aroma of spring onion and garlic.
Bringing a hot and flavoursome plant based twist to the UK’s growing number of vegan and flexitarian consumers, Sheese’s Melting Sheesy Bake is set to unlock incremental sales when launched this October.
Offering convenience for both snacking and nibbling occasions, Sheese’s Melting Sheesy Bake With Spring Onion And Garlic is fitting for a variety of occasions, from a formal dinner party to a dipping nibble or even a casual and easy lunch or indulgent snack. Suitable for dairy reducers as well as vegans, the bake contains no artificial flavours or colours and taps into emerging trends, catering toward flexitarians as well as the overall shift towards ‘assembled’ evening meals and the needs of the growing number of consumers looking for practicality and easy to prepare options.
Comments Sheese Marketing Director, Nigel White: “As the alternative dairy market continues to grow around the globe, more and more consumers are choosing plant based alternatives across a range of categories, and plant-based cheeses are growing at a steady rate in the UK, providing huge opportunities for retailers and brands like Sheese.
“Consumers who are making the switch to plant-based – whether vegan or flexitarian – tell us they want greater choice, not only in terms of taste and texture but also for different eating occasions. Currently, there is little premium element to UK dairy-free cheese eating occasions.”
Sheese’s Melting Sheesy Bake With Spring Onion & Garlic launches into Sainsbury’s in October 2021 in a convenient 150g format. To support the launch, a wider marketing campaign including shopper marketing with a mix of in-store and online activations to drive awareness at point of purchase, promotions, PR, influencer and sampling will further cement Sheese’s role as a plant based beacon brand.
Bute Island Foods www.buteisland.com is based on the beautiful Isle of Bute in Scotland and its state of the art dairy-free cheesemaking facility has seen the company grow and production increase by 400% in order to meet the growing demand for plant-based, dairy alternatives.
Now part of Saputo, Bute Island’s Sheese range continues to grow and enjoy significant success both in the UK and globally.