To mark the upcoming release of Universal Pictures’ Wicked: For Good, the electrifying cinematic finale to the worldwide sensation, George at Asda launches an exciting Wicked: For Good in-store campaign designed to capture the magic of the witches of Oz, Glinda and Elphaba.
From now until 10th December, customers will see the transformation across stores including an exterior takeover of Asda Patchway. The iconic Asda signage will be transformed with a dramatic Wicked: For Good takeover, featuring Elphaba and Glinda – creating a larger-than-life photo opportunity for Asda shoppers.
An Asda spokesperson said: “We’re so excited to see the magic of Wicked: for Good come to life at our Patchway store, and know our customers are going to love it.”
To accompany the in-store activities, George has also launched a 60-piece collection across home, general merchandise and fashion – starting from £4 – such as:
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Wicked Satin Jacquard Pyjamas £13 (girls), £24 (womens)
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Wicked Elphaba Fabulously Duvet Set from £16
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Wicked Glinda So Pretty Duvet Set from £16
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Wicked 600ml bottle, £4
Food brands have gotten involved too, with products inspired by Wicked: For Good from including Robinsons Squash, Butterkist Popcorn, Herbal Essence shampoo, Magnum Bon Bon’s and even a Wicked Celebration cake, all featuring Elphaba and Glinda on packaging – available in select Asda stores and at asda.com.
Shop the collection in select Asda stores and online at george.com. If you’re local, be sure to visit Asda Patchway to catch the magic in action.
Universal Pictures’ Wicked: For Good is in cinemas from November 21.
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