White Rabbit, the gluten free innovators on a mission to bring compromise free, high-quality Italian meal solutions to the category, today secures a new national listing for its fresh Girasoli pasta range. Aubergine Parmigiana and the category-first Prosciutto Ham & Mozzarella recipe will be launching into full distribution with Morrisons in the Chilled Free From aisle from 26th November (RRP £3.75 / 250g pack). The recently launched range will be joining the Roasted Garlic Focaccia in the fixture.
Created by Co-founder and Italian chef, Teo, the fresh pasta range has been designed in a bid to bring more foodie flavours to the gluten-free category and emulate the main fixture experience. Positioned as a more premium pasta offering, the Girasoli launched to market last month. Made in Italy and featuring carefully crafted high quality ingredients the range has seen strong early success thanks to early listings secured with Sainsbury’s and Ocado.
Nick Croft-Simon, Co-Founder and CEO, says “We are so pleased to have another national listing for our newly launched pasta range, allowing us to take our crafted and no compromise gluten free recipes to an even wider audience. Morrison’s gives us a great opportunity not only to grow our distribution, but to drive overall awareness as we continue to bring flavour-first innovation to the category. ”
White Rabbit is committed to offering no compromise, high quality Italian food that tastes on a par with top-tier main fixture counterparts, whilst offering value parity to consumers. As always, the range is crafted using traditional Italian family recipes and the very best ingredients to create dishes inspired by Italian classics. Food made without gluten, but always with love.
Find out more: www.whiterabbitpizza.co.uk / @official_white-rabbit
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