Westons Cider, the UK’s leading authentic cidermaker, is releasing a bold new look for its iconic Stowford Press cider. The strategic rebrand is designed to strengthen the brand’s premium positioning, recruit new consumers to the category and unlock fresh growth opportunities for off-trade retail partners across the UK.
With the continued growth of premium and crafted ciders, driven by quality, heritage brands like Stowford Press, the refresh offers retailers the opportunity to tap into younger drinkers who are more likely to trade up for a better drinking experience.
Rolling out from the end of July, the revitalised identity reimagines one of the nation’s favourite ciders for today’s discerning drinkers – while staying true to Westons’ time-honoured approach to cider making in the heart of Herefordshire.
The new design brings a contemporary edge to the brand, blending modern premium cues with nods to its rich heritage. The result is an eye-catching visual identity to stand out on shelf and meet evolving shopper expectations. Fresh and contemporary, the update includes a clear message that 100% of its apples are locally sourced, as well as maintaining the iconic press design to represent the same authentic approach to cidermaking.
Worth £12 million in the off-trade[1], Stowford Press is celebrated for its crisp, balanced flavour and authentic provenance. Retailers have seen strong performance from Stowford Press in recent years, with sales up £7.1M over the last five years – an increase of over 145%[2]. The rebrand comes at a pivotal time, as drinkers are increasingly seeking out brands that deliver quality, authenticity, and real stories.
“At Westons Cider, we don’t make cider the easy way – we make it the right way,” says Holly Chadwick, Brand Manager at Westons Cider.
“Stowford Press is a testament to that philosophy, made only with cider apples from local growers. Our new design heroes our roots in Herefordshire and the craftsmanship that sets us apart, while also appealing to a new generation of cider drinkers who want more than just a mainstream brand.”
As an independent, family-owned business run by the fourth generation of the Weston family, Westons Cider is uniquely placed to champion traditional cider making and the value of local, sustainably-grown, cider-specific apples, all sourced from within 50 miles of the mill.
Stowford Press, while a contemporary cider, is made in the same spirit of care and quality that underpins all of Westons’ brands. The rebrand is part of a broader commercial strategy to ensure Stowford Press continues to drive profitable growth for retailers and sustained brand investment to build awareness and drive repeat purchase.
The brand refresh is supported by a large-scale OOH media campaign running across major retailers to raise awareness of the new packaging, as well as distinctive omnichannel campaigns in all grocery and convenience retail customers, digitally and in-store. Highlights include social media competitions, ecommerce banners, in aisle POS, off shelf feature displays and targeted loyalty card offers. A new social campaign will tell the story of the brand and what sets it apart, in addition to an influencer campaign, consumer and trade PR.
Founded in 1880, Westons Cider has been crafting exceptional ciders four generations. A proudly independent producer, Westons combines heritage, authenticity, and sustainability to create a portfolio of award-winning ciders including Henry Westons – the UK’s number one cider SKU[3] – and Old Rosie.
The new Stowford Press cans (440ml), 4 and 10 packs will be rolling out across major UK retailers from the end of July. There are plans for the rebrand to roll into the on-trade from early 2026.
[1] Circana 52 w/e 17 May 2025
[2] Circana 52 w/e 17 May 2025
[3] Circana Infoscan 52w/e 22nd March 2025
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