At the end of April, British American Tobacco (BAT UK), unveiled Vogue Perle, the latest innovative addition to the Vogue brand and the first demi-slim cigarette to be launched in the UK market.

Vogue Perle delivers a new modern format for the female smoker. The premium quality cigarette provides a satisfying taste experience similar to standard King Size (KS) cigarettes, only designed into a new feminine format and style. The new packaging, designed in Paris, also reflects the more refined and accessible cigarette size, with rounded edges, and a soft yet tactile texture.

Vogue Perle will be introduced nationally across all channels in two variants, Bronze which is smooth, whilst Menthe adds menthol to the smoothness, both in a 7mg 20s format. The new demi-slim cigarette is slender and taller than KS, yet slightly shorter and broader than Vogue Signature super-slims. It therefore offers an everyday alternative in the mid-price segment to the premium priced super-slim format.

The stylish new demi-slim size cigarette is available alongside the traditional Vogue Signature super-slim variety.

Hinesh Patel, BAT UK Premium Brand Manager, commented: “We are introducing the new Vogue Perle demi-slim to bring a totally new cigarette style and format to the UK market. We’ve taken a creative approach to respond to the female ASU30 demand for a smaller, slimmer, less masculine cigarette, in the mid-price segment. With Vogue Perle we are able to cater for the female smoker and bring them a contemporary product in a new accessible size.”

Vogue Perle is available nationally, at an RRP of £6.20 for a pack of 20.

Order enquiries

Tel: 01296 335335

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